Fitness First – website IA and UX review

Whilst working at Tribal Worldwide I was asked to carry out a review of the Fitness First website as it was at the time and make a full audit of the content found on four of eleven international versions of the site.

After creating a sitemap of the UK website I then used this model to create maps of the other three country websites and mark out pages that were unique to each one. After this I worked with the analytics team at Tribal to access Google Analytics data to understand which pages were getting the most traffic.

I used a set of simple personas to flesh out scenarios for visitors to the Fitness First site, for example someone wanting to check out the fees for joining a gym, or to understand the classes on offer. I reviewed the way the current site responded to the needs detailed in the scenarios as well as comparing it with competitor offerings. Finally, I suggested some UX changes that could be made to improve the current site and better meet the needs of visitors.

Site map

Site map with analytics details


UX review

UX quick wins

UX suggestion

Fitness first proposal